Master in Digital MARKETING Your Path to Success

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Industry-Experts

Industry Experts

Real Time Case Study Experts

Programme-Leader

Programme Leader

Subject Mater Experts / Mid-Industry Practitioners

Programme-Duration

Programme Duration

20 Weeks

Faculty

Faculty

Google Certified Trainer

Eligibility

Eligibility

Any Degree / Basic Computer Knowledge

Weekly-Effort

Weekly Effort

6 hrs Per Week

Certificate

Certificate

Upon Successful Completion Of The Programme, Verified Digital Certificate From Ecareerpluz

Learning-Mode

Learning Mode

Online | Offline

Take a look at what you'll get into once you enroll

1. Introduction to Website Creation Frequently Ask

Start your journey with this prerequisite course on website creation with WordPress. This module teaches you how to launch your website to promote your business

Tools Coverd
  • Introduction to website creation
  • Introduction to WordPress
  • Theme and Design Customization
  • Content Management
  • WordPress website creation process
  • WordPress plugins and website launch
  • Advanced Features and Tools
  • Website Fundamental

2. Digital Marketing Landscape

Topic Coverd
  • Introduction to Digital Marketing
  • Digital Marketing vs. Traditional Marketing
  • The 4Ps of Marketing (Old and New)
  • The 5P’s of Strategy
  • How Technology has Changed the Marketing Landscape
  • Importance of Inuencer Marketing
  • Video Marketing: The Future of Ad
  • Leveraging from Voice Search
  • Importance of Visual Content
  • UI vs. UX
Tools Covered
WordPress
WP Plugins

3. Behavioral Marketing

This module takes you through the basics of behavioral marketing and behavioral analytics. You will learn concepts like customer lifecycle, buying stages, and how the marketing funnel works

Tools Coverd
  • Understanding of Behaviour Analytics
  • Why is Behaviour Marketing Important?
  • Types of Behaviour Marketing
  • How Does Behaviour Marketing Work?
  • Sources to Pro le Users Based on Data
  • User Pro ling Based on Data
  • Bene ts of Behaviour Marketing

4. Search Engine Optimization

This module will teach you the importance of Search Engine Optimization(SEO). You will learn how on-page and o-page SEO works, explore the technical side of SEO to rank higher on search engines and learn how to analyze competitors.

Tools Coverd
  • Fundamentals of SEO
  • On-Page vs. O-Page
  • Technical SEO
  • Google Focus on the User Experience
  • Updates, Algorithms and Ranking System
  • Link Building
  • How to Optimize Your Content for Voice Search
  • Website Asset Optimization (video, images, reviews)
  • Ecommerce Website SEO for More Sales
  • Increase the Website Conversion Rate Using SEO
  • Conducting SEO Audit
  • The Future of SEO
MOZ
SEMrush
google-keyword-planner
screamingfrog
Logo-google
AHREFS
yoast

5. Search Engine Marketing

Learn how paid ads work with the help of keyword research. You will learn about di erent bidding strategies in-depth in the context of B2B & B2C channels.

Tools Coverd
  • Overview of Search Engine Marketing
  • Understanding Concepts of Pay Per click (PPC), Google Ads Algorithm, Rank, & Ad Positioning
  • Bidding and budget strategies
  • Keyword research and optimization using the search term report for better ROI
  • Role and bene ts of Ad Extensions
  • Setting up automation rules for ads
  • Strategies to make best ad copies giving 100% ad strength
  • How to target the right customers with demographics, interest, location, etc.
  • Use of dynamic keyword insertion
  • Remarketing ads
  • Integrating with different campaign types and optimization techniques
  • Using RLSA in Google Analytics to maximize the performance of campaigns
  • Difference between standard shopping ads and smart shopping ads
  • How to optimize product feeds in Google Merchant Center
  • Learn to diagnose shopping feed errors and correct them
  • Performance Max & Smart campaigns as the future of Google Ads
  • How to create and optimize mobile app install ads to increase user acquisition
spyfu
google_ads_logo
google-keyword-planner
keyword-tool
WordStream_Logo
optmyzr
SEMrush

6. Social Media Marketing

Learn the basics of digital marketing in this course. Understand the di erence between digital and traditional marketing. Go through concepts like the 4Ps of digital marketing, inuencer marketing, voice search, and more.

Tools Coverd
  • Digital and SMM Overview
  • Social Brand Management
  • SMM Signi cance, Role, Goals and Elements
  • Setting Up Audience Personal
  • SMM Strategy and Channels
  • SMM Key Metrics
  • Organic Postings
  • Creating Facebook and IG Ads
  • LinkedIn Marketing
facebook-business
Canva_Logo
Powtoon
tweetdeck
creative-hub
linkedin-for-businesses
youtube-ads-logo
Trello-logo
facebook-page-plugin
linkedin-ads
meta-business-suite
facebook-adsmanager

7. Email Marketing

This email marketing module, will teach you the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates.

Topic Coverd
  • Fundamentals of Email Marketing
  • 5 Email Marketing Strategies to Boost Growth of Your Business by 5x
  • Creating a Mailchimp Campaign
  • Template Creation
  • Types of Leads and Lead Generation
  • Automation and Campaign Execution
  • Overview of Automation Dashboard
  • Creating a Drip Campaign Example
  • A/B Testing
Tools Coverd
Mailchimp
zoho-logo
Getresponse

8. Mobile Marketing

Learn about the importance of mobile apps and mobile marketing in this module. You will also learn how to optimize the apps with the right keywords and how to do effective mobile ads targeting.

Topic Coverd
  • Introduction to Mobile Marketing
  • Fundamentals of App Monetization
  • Google Universal App Campaigns
  • Facebook Marketing
  • Twitter Marketing
  • YouTube Marketing
  • HubSpot CRM and AppTweak
  • How to Rank Higher with ASO
  • Ways of App Promotion
  • Use of SEO and ASO in Mobile Marketing
  • Burst Campaign to Boost App Installs
Tools Coverd
aptweak
HubSpot
asodesk
google_ads_logo

9. Content Strategy

Learn about the content research strategies and tools to design the right content from a social media channel point of view. In this module, you will also learn how to dene the goals and objectives at every marketing funnel stage using informative content.

Topic Coverd
  • Content marketing as a backbone of digital marketing
  • Best practices to optimize the B2B and B2C content for different channels
  • How content can help in improving the performance of paid ads
  • Designing the content structure (topic cluster model like HubSpot)
  • Best mobile ad content sizes for better results
  • How to create and use an effective content calendar for future activities
  • Measuring content KPIs with Google Analytics and other tools
  • Designing the content framework

10. Strategies for Paid Campaigns

Learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.

Topic Coverd
  • Overview of Paid Campaigns: How is a Paid Campaign Helpful in Business Building?
  • Introduction to conversion rate optimization and conversation funnel
  • Readability and hierarchy of the landing page
  • How to use interactive videos, pictures, and graphics to improve landing pages
  • The need generation technique or the scarcity generation for persuasion
  • The Theory of Cognitive Dissonance: Persuasion principle
  • Using reciprocity: The principles of reciprocal concessions
  • Setting up dynamic ads: Knowing the musts of the dynamic ad campaigns
  • Setting targets using CRO benchmarks
  • CRO Analytics: Measuring and tracking conversion rates
  • Principles of a good landing page
  • Best practices for marketing budget allocation
  • Tracking and analyzing performance of your competitors using Auction Insights
  • Facebook Pixel
  • Campaign bid strategies using portfolios: Google Ads
  • Determining campaign budget and scheduling
  • Building campaigns in Ads Manager
  • Marketing and tracking: Attribution model
unbounce
Google-Analytics
similarweb

11. Analytics, ROI & Evaluation

Learn about the di erent types of KPIs and metrics using di erent analysis tools. Also, work on a live campaign to check the ROI of any product or service and learn how to improve the results.

Topic Coverd
  • Difference between KPIs & metrics
  • Metrics for paid/owned/earned
  • How to use tools like Crazy Egg to understand behavioral patterns of users on the site interface
  • In social media, how reach is different from number of impressions and how we can achieve a 1:1 ratio
  • Engagement rate vs. conversion rate, Bounce rate vs. exit rate
  • How to Analyze Customer Journeys Using Google Analytics
  • How to setup an ecommerce marketing funnel and analyze it with Google Analytics
  • How to calculate ROI for any campaign
Topic Covered
similarweb
YoutubeInsights
Google-Analytics

12. AI, Automation & Emerging Technology

In this module, learn how AI automates digital marketing and increases performance. You will also learn about emerging technologies like auto chat and voice search.

Tools Coverd
  • Introduction to AI in Digital Marketing
  • Marketing Automation with AI
  • AI-Powered Customer Engagement
  • AI & Voice Search Optimization
  • AI in Advertising & Performance Marketing
  • Predictive Analytics & AI Insights
  • Emerging Technologies in Digital Marketing
  • Future of AI & Automation in Marketing
Surfer-SEO
jasper
chatgpt
canva-magic-studio
HubSpot_Logo
Sprout-Logo
adobe-sensei
lumen5-logo
Hootsuite-Logo
SEMrush

Become A Certified Master in Digital Marketing

Upon Successful Completion of the Course, You Will Receive Certification From Ecareerpluz, a Renowned Institution That Adds Substantial Credibility to Your Certificate and Strengthens Your Resume.

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Affiliations & Accreditations

Recognized and associated with prestigious institutions and authorities

affiliations

Meet Our Instructors

Together, Mr. Sathish Kumar and Mr. V. Sam Stephen form a powerhouse team, committed to delivering comprehensive, hands-on digital marketing training that blends practical experience, strategic thinking, and real- world application. Whether you are a student, entrepreneur, freelancer, or working professional, learning from these two experts will give you the edge you need to grow in today’s digital-first world.

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See How Our Students Grew Their Careers

By enrolling in our Facebook & Instagram Ads with AI Tools course, these learners achieved remarkable success!

Brindha
Brindha
Small Business Owner

"The 2-day workshop was incredibly insightful and practical. I learned how to create effective Facebook and Instagram ads, and I’m already applying these techniques to my small business. Thank you, E-Careerpluz, for this hands-on learning experience!"

Eswara Moorthi
Eswara Moorthi
Freelancer

"Excellent workshop! The trainers explained each concept clearly, and the hands-on sessions helped me understand how to run real campaigns. Definitely worth attending."

Iswarya
Iswarya
Marketing Executive

"I had zero knowledge of ad campaigns before this workshop. Now I feel confident enough to handle my brand's online advertising. Very well-organised and informative."

Manoj kumar
Manoj kumar
Entrepreneur

"A great balance of theory and practice. The practical sessions using live ads were the best part of the workshop. Looking forward to the full course."

Sankar
Sankar
Job Seeker

"Enrolling in the Digital Marketing course at E-Careerpluz was the best decision I made for my career. The modules were well-structured, and the trainers were extremely knowledgeable."

Sheeba
Sheeba
Aspiring Digital Marketer

"The course covers everything—from SEO to social media marketing—and the live projects gave me hands-on experience. I even got freelance projects while studying!"

Vijayalakshmi
Vijayalakshmi
College Student

"I’m from a non-technical background, but the instructors made everything easy to understand. Now I manage digital campaigns for my own startup."

Yazar Arafath
Yazar Arafath
MBA Graduate

"The certification from HCL and Meta gave me a real edge in interviews. I highly recommend this course to anyone looking to build a career in digital marketing."

4.8 Out of 5

(10,000+ Verified Reviews)

Follow the Footsteps of Our Learners

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WHAT IF WE TELL YOU...

You can run profitable Facebook and Instagram Ads for your products or services—
without hiring expensive freelancers or agencies, and without costly trial and error.

Targeted Ad Campaigns

Learn how to define and reach your ideal audience on Facebook and Instagram, ensuring your ads reach the right people.

Compelling Ad Content

Discover the art of creating engaging visuals and copy that resonate with your target audience, driving higher conversion rates.

Budget Optimization Techniques

Gain insights into effective budget allocation strategies to maximize the impact of your advertising spend.

Performance Tracking and Analytics

Understand how to use platform analytics to measure the success of your campaigns and make data-driven adjustments.

Ad Creatives A/B Testing

Master the technique of testing different ad creatives to understand what resonates best with your audience.

AI Integration for Advanced Insights

Explore how AI tools can enhance your advertising strategy by providing deep insights and smart recommendations.

Become an Expert in Digital Marketing

Online Course Registration